The Dave Thomas Foundation for Adoption selected Crosby Marketing Communications (Crosby) to develop a new national Public Service Announcement (PSA) campaign that raises awareness about the urgent need for foster care adoption in the United States.
Working closely with the Foundation, Crosby will create and test campaign concepts, and then produce and distribute TV, radio, print and out-of-home PSAs that inspire people to learn more about how they can get involved to help.
The Dave Thomas Foundation for Adoption is a national, nonprofit public charity dedicated to finding permanent homes for children waiting in North America’s foster care systems. The Foundation is aggressively working to expand its foster care adoption program that serves the longest-waiting children in foster care. A five-year national evaluation revealed that children referred to this program are up to three times more likely to be adopted. Additionally, the Foundation is helping to break down barriers by implementing awareness campaigns informed by research, advocating for adoption and foster care benefits in the workplace, and promoting free educational and financial resources for prospective parents.
“It’s heartbreaking that there are so many children waiting in the foster care system who simply want a safe and loving permanent home,” said Crosby President Raymond Crosby. “We’re honored to be selected by the Dave Thomas Foundation for Adoption to communicate its important message and build support for this cause.”
Crosby is a leading creator of award-winning PSA campaigns for nonprofit causes and federal agencies such as DAV (Disabled American Veterans), the Peace Corps, and Organdonor.gov. The firm provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. Celebrating 50 years of success, the firm ranks #22 on O’Dwyer’s list of national communications firms and #10 for healthcare, and #10 on GrowthLab’s list of Top 100 firms serving the federal government.
