Greenberg Gibbons Selects Crosby to Promote Two New Retail Destinations

Village South and Arundel Gateway Projects Represent $500 Million in New Development

Crosby Marketing Communications has been selected by Greenberg Gibbons to handle the promotion and public relations programs for two new mixed-use projects in Anne Arundel County, Maryland: Village South at Waugh Chapel and Arundel Gateway.

Village South at Waugh Chapel is a 1.2 million square-foot, $275 million, mixed-use development.  Crosby handled the project’s groundbreaking announcement and VIP event in September, and will continue to work on public relations, community outreach and marketing programs for the lifestyle destination.

Village South will include 650,000 square feet of retail space, which is already 75% pre-leased by tenants such as Wegmans, Target, Dick’s Sporting Goods and PETCO.  The development will also feature a multi-plex movie theater, 125,000 square feet of Class A office space and 380 residential units.

Arundel Gateway is a joint venture between Greenberg Gibbons and Ribera Development.  Crosby will handle all branding and communications programs for this 4 million square-foot mixed-use project on 300 acres located less than two miles from Fort Meade.  Preliminary plans include 1,600 townhomes and condominiums with 360,000 square feet of Class A office space, 160,000 square feet of retail space and a 150-room hotel.

Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries.  The agency has billings of $58 million and offices in Annapolis, Md. and Washington, D.C.