ANNAPOLIS, Md. – Catholic Relief Services (CRS), the official international humanitarian agency of the U.S. Catholic community, has selected Crosby Marketing Communications to rebrand its CRS Rice Bowl Program and develop a new website and outreach materials to increase engagement with the program. CRS Rice Bowl is the annual Lenten Program that inspires Catholics across the country to put their faith into action by fasting and contributing the value of their Lenten sacrifice to global hunger relief. More than 8 million people participated in the program last year.

For the campaign, Crosby is creating a new brand image, program messaging, a Lenten calendar and “rice bowl” donation box to inspire more Catholics to participate in the program and share the spirit of Lent with their families.

In addition, Crosby is developing a new website to help CRS expand the program into an online, interactive community. The website will allow users to plot their parish or school community on an interactive map, receive daily calendar reminders of Lenten activities and reflections, download international recipes for simple Lenten meals, and engage with the CRS Rice Bowl community through a forum and social media connectivity.

Catholic Relief Services alleviates suffering and provides assistance to people in need in nearly 100 countries, without regard to race, religion or nationality. Every year, CRS assists more than 100 million of the world’s poorest people with innovative long-term solutions to poverty, hunger, drought and disease, and with emergency crisis relief. Crosby has worked with CRS since 2005.

Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government and Social Marketing and Advocacy. The company’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society as a whole.

http://crosbymarketing.com/news/catholic-relief-services-rice-bowl/

ANNAPOLIS, Md. – Crosby Marketing Communications, one of the Mid-Atlantic region’s leading agencies, has hired Abebe Kebede as an Associate Integration Manager.

Kebede will help manage integrated communications programs for clients including The Wallace Foundation, a national organization that seeks to improve education and enrichment for disadvantaged children, and the Health Resources and Services Administration, an agency of the U.S. Department of Health and Human Services whose responsibilities include educating the public about organ donation and transplantation.

Kebede holds a bachelor’s degree in history and politics from The University of Virginia. He has served as a volunteer program officer for Africa Humanitarian Action in Addis Ababa, Ethiopia, and a senior advertising assistant for The Cavalier Daily in Charlottesville, Va. He also served as a congressional intern and page for U.S. Representative William Lacy Clay.

Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government and Social Marketing and Advocacy. The company’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society as a whole.

http://crosbymarketing.com/news/abebe-kebede-joins-crosby-marketing/

ANNAPOLIS, Md. – Saint Agnes Hospital, one of the Baltimore region’s leading healthcare providers, has selected Crosby Marketing Communications (Crosby) as its agency of record. Crosby will provide strategic planning and creative services to build Saint Agnes’ overall brand awareness and six clinical Institutes.

“We are impressed by Crosby’s creative approach to planning and use of non-traditional tactics to effectively engage our audiences,” said Kirstan Cecil, director of marketing and communications at Saint Agnes. “Having an agency with such in-depth healthcare expertise right here in our local market provides a lot of added value.”

Just recently, Crosby launched a campaign to promote Saint Agnes’ Women’s Heart Center. The campaign underscores a busy woman’s tendency to make her own health needs secondary to her family’s needs. It presents compelling evidence why the Center’s 60-minute heart check is so vital to assuring she’ll be there for her loved ones for years to come.

“We’re excited to partner with Saint Agnes as it continues to grow and expand its services,” said Raymond Crosby, president and CEO of Crosby. “The hospital has been a pillar of the Baltimore community for more than 150 years.”

Founded by the Daughters of Charity in 1862, Saint Agnes Hospital is a 314-bed hospital currently undergoing a $200+ million expansion emphasizing patient safety in a high quality healthcare environment. It is the oldest Catholic hospital in Baltimore, MD and is a full-service teaching hospital with residency programs in a number of medical and surgical specialties. The hospital’s key institutes include the: Cancer Institute, Cardiovascular Institute, Maryland Metabolic Institute, Orthopedic & Spine Institute, Plastic & Reconstructive Surgery, and Women’s & Children’s Health Institute. Saint Agnes pioneered the first Chest Pain ED in the world more than 30 years ago, and continues to expand and grow its Emergency Services.

Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, and Social Marketing and Advocacy. The company’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society as a whole.

http://crosbymarketing.com/news/saint-agnes-hospital-marketing-maryland/

ANNAPOLIS, Md. (October 8, 2012) – ACTS Retirement-Life Communities (ACTS), the nation’s largest not-for-profit owner, operator and developer of lifecare retirement communities, has selected Crosby Marketing Communications (Crosby) as a marketing partner. Crosby will develop campaigns for six ACTS communities in Florida, Maryland and Delaware as well as manage search engine marketing for all 21 ACTS communities across the country.

“We selected Crosby because we were impressed with its strategic insights and creative ideas on how to position and promote our company and communities at both the national and local level,” said Lori Woodward, Senior Vice President, Sales, Marketing and Public Relations for ACTS.

Crosby has a long history working with senior living service providers. Since the 1990s, the firm has provided marketing, advertising and public relations support for some of the industry’s largest companies. “Seniors housing and care has proven to be one of our core competencies,” said Raymond Crosby, president and CEO of Crosby. “We’re thrilled to put our 20-plus years of experience in this sector to work for ACTS.”

Founded in 1971, ACTS currently includes 21 lifecare retirement communities that are home to more than 9,000 seniors in eight states. All eligible ACTS communities are CARF-CCAC accredited for meeting independent standards of excellence in operations, financial strength and services.

Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government and Social Marketing and Advocacy. The company’s mission of Inspiring Actions That Matter^™ helps clients make a positive impact for individuals, families, communities and society as a whole. 

http://crosbymarketing.com/news/acts-retirement-life-communities-selects-crosby/

Part of $150 Million, Five-Year Contract

ANNAPOLIS, Md. (October 4, 2012) – Crosby Marketing Communications (Crosby) has received a contract award to provide strategic communications services for the Agency for Healthcare Research and Quality (AHRQ), Office of Communications and Knowledge Transfer, of the U.S. Department of Health and Human Services. The multiple-award, indefinite-delivery/ indefinite-quantity (IDIQ) contract has a five-year ordering period with a total ceiling of $150 million for all awardees.   

AHRQ is the lead federal agency responsible for improving the quality, safety, effectiveness and efficiency of healthcare in the United States. The purpose of its Knowledge Transfer Program is to develop, test and accelerate the dissemination of cutting-edge healthcare approaches and make them accessible to providers, patients, educators, policymakers and researchers.

Under the contract, Crosby will create new communications strategies, tools and channels to reach AHRQ’s stakeholders, as well as evaluate program results.

“We are pleased to be designated as one of a select group of firms able to support AHRQ’s groundbreaking work to improve our nation’s healthcare,” said Raymond Crosby, president and CEO of Crosby. “Knowing that our work will ultimately help enhance quality care, outcomes and patient safety is very rewarding.”

To support AHRQ’s goals, Crosby has assembled a team of nationally-recognized experts as subcontractors and strategic partners. “Our team provides tremendous expertise and experience engaging with AHRQ’s target audiences of healthcare decision-makers and priority populations,” said Denise Aube, Crosby’s Health Care Practice Leader, who will serve as the AHRQ project director.

Crosby’s team includes:

• Abt Associates, a global leader in research and program implementation in the fields of health, social and environmental policy.
• MacColl Center for Health Care Innovation, a pioneer in designing and implementing healthcare delivery systems that foster stronger clinician-patient relationships, and lower the costs of care.
• Professional and Scientific Associates, a leading manager of in-person and virtual conferences, meetings and workshops in the government healthcare space.
• Diffusion Associates, a network of leading behavioral science researchers specializing in the study of organizational change and learning, knowledge management, and the diffusion of innovations.
• The Disparities Solutions Center, known for its groundbreaking work to advance policies and practices to end racial and ethnic disparities in healthcare.
• WebMD, the nation’s most trusted source of health information for patients, and Medscape, the leading source of health information for physicians and the largest provider of education for healthcare professionals.
• National Area Health Education Centers Organization, providing tremendous reach and a trusted presence in rural and urban communities.
• gravitytank, a consulting firm that uses research, strategy and design to help clients define new products and services, enter new markets and change their organizations.
• Cornerstone Government Affairs, a public affairs firm with extensive healthcare policy experience.

Crosby has a 39-year track record of success developing integrated communications and outreach programs for healthcare organizations and federal agencies. The firm’s current clients include Kaiser Permanente, Saint Agnes Hospital, Ameritox, Social Security Administration, Veterans Health Administration (VHA), Health Resources and Services Administration (HRSA) and the National Investment Center for the Seniors Housing & Care Industry.

Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, and Social Marketing and Advocacy. The company’s mission of Inspiring Actions That Matter^™ helps clients make a positive impact for individuals, families, communities and society as a whole. 

http://crosbymarketing.com/news/crosby-awarded-contract-to-support-ahrq-knowledge-transfer-program/

ANNAPOLIS, Md. (September 7, 2012) – Crosby Marketing Communications has been ranked as the federal government’s #22 top contractor out of 100 for advertising and integrated marketing services in the most recent issue of Federal Times. The publication is the nation’s leading source of information on government operations and agency management.

“This ranking shows the strength of our work in the federal sector,” said Raymond Crosby, president and CEO of Crosby. “From issues including energy, healthcare, education and the environment, we are helping government agencies communicate in powerful, effective ways.”

Crosby does work for federal agencies including the U.S. Department of Agriculture (USDA), the U.S. Department of Health & Human Services, Social Security Administration, Environmental Protection Agency and Veterans Health Administration.

Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government and Social Marketing and Advocacy. The company’s mission of Inspiring Actions That Matter^™ helps clients make a positive impact for individuals, families, communities and society as a whole. 

http://crosbymarketing.com/news/crosby-ranks-22-on-federal-times-list-of-top-100-government-contractors-for-integrated-marketing-firms/

 

Kids Outreach Initiative Encourages Kids to Join The Lorax in Protecting the Climate

ANNAPOLIS, Md. – In the book and movie, Dr. Seuss’ The Lorax encourages kids to save the trees. Now this beloved character is at the heart of a new campaign. Crosby Marketing Communications, a subcontractor to the Cadmus Group, helped develop the creative materials for the Environmental Protection Agency’s (EPA) Team ENERGY STAR initiative to engage kids in environmental protection efforts.

Leveraging creative assets provided by Illumination Entertainment, Crosby developed a 10-second video PSA for the Blue-ray/DVD release of the movie, an interactive website, a series of educational materials and a print public service announcement (PSA). The PSA has been very successful and used in numerous national publications, including Sports Illustrated Kids, Good Housekeeping, Woman’s Day, Entertainment Weekly and Newsweek.

Team ENERGY STAR empowers kids to help protect the climate through easy-to-implement, money-saving actions and provides them an outlet for sharing that passion. Kids and their families are directed to www.energystar.gov/team, where they get easy-to-download educational and interactive materials. These include a comprehensive website Action Kit, the ENERGY STAR Home Check-Up, a Lorax activity booklet and a Lorax moustache-making kit. Kids are also encouraged to come back and share their stories about protecting the environment through saving energy, which will be showcased on the ENERGY STAR website and on social media channels.

“We are excited to work with EPA’s ENERGY STAR on this innovative program,” said Raymond Crosby, president of Crosby. “Millions know The Lorax as a symbol of environmental stewardship, and now he’s teaching a new generation to ‘speak for the trees’ by using energy wisely.”

Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, and Social Marketing and Advocacy. The company’s mission of Inspiring Actions That Matter™ helps clients positively impact people’s lives and contribute to the greater good.

The Cadmus Group helps government, nonprofit and corporate clients address critical challenges in the environmental, energy and public health protection sectors. Cadmus provides an array of research and analytical services, and specializes in solving complex problems that demand innovative, multidisciplinary thinking. The company’s major service areas are water, energy services, social marketing and market transformation, health policy and communications, green building and strategic environmental consulting.

http://crosbymarketing.com/news/team-energy-star-advertising-campaign/

The Public Relations Society of America has awarded Crosby Marketing Communications with a Bronze Anvil for developing outstanding print public service announcements (PSAs) for the Environmental Protection Agency’s ENERGY STAR program.

The Bronze Anvils recognize the nation’s best public relations tactics and components that contribute to the success of an overall program or campaign.

Working with The Cadmus Group, Crosby created a series of inspiring print PSAs that highlight the humanity involved in energy conservation.  The ads spotlight the efforts of real groups, businesses and individuals, including winners of a national building competition, ENERGY STAR partners, and members of the Boys and Girls Club of America.

In just seven months, the PSAs scored 54 impressive national placements in top tier publications, including Newsweek, Sports Illustrated, Oprah Magazine and Readers Digest. All together, the placements represent a circulation of more than 50 million, and more than $4 million in earned media value.

“The ENERGY STAR PSA program was a resounding success, fueled by our staff’s creativity and passion for encouraging social change,” said Raymond Crosby, President and CEO of Crosby Marketing. “We are honored to be recognized by this prestigious national award, and even more thrilled to help make a small impact on the nation’s carbon footprint.”

http://crosbymarketing.com/news/crosby-wins-bronze-anvil-for-energy-star-psas/

Honors Include Digital, Direct Mail and Healthcare Promotion

Crosby Marketing Communications has won 17 awards in four recent marketing competitions: the Healthcare Marketing, Aster, Alfred Knight and ADDY awards programs.

“Reaching today’s healthcare consumer in new and innovative ways is what we strive for,” said Denise Aube, Crosby’s Healthcare Practice Leader. “It’s an honor to be recognized by our peers.”

Crosby’s integrated marketing work for the Anne Arundel County Department of Health won nine awards. The projects included: a “Flame Wars” Facebook page, which enlists youths as anti-tobacco advocates; a “Don’t Blow It” anti-tobacco mobile app that allows teens to experience some of the damaging effects of smoking; a direct mail campaign promoting women’s cancer screenings; and the “Power to Quit Smoking” outdoor advertising campaign targeting African American smokers.

Projects for Kaiser Permanente of the Mid-Atlantic States won two awards including a direct mail series aimed at C-level executives and a unique open enrollment event for Health Benefit Officers featuring local celebrity B. Smith.

Five different ad campaigns for St. Joseph Medical Center received honors. They were: the Heart Aware Campaign promoting cardiac screening services; Mission Forward – Phase II: Sacred Stories, an employee communications campaign; the “Lump” print ad promoting breast cancer screenings; Urologic Oncology radio/online ads; and the Cancer Institute print ad campaign.

Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, and Social Marketing and Advocacy. Its Healthcare Practice Group serves clients such as Kaiser Permanente, Veterans Health Administration, St. Joseph Medical Center, Ameritox, ACTS Retirement-Life Communities and National Investment Center for the Seniors Housing & Care Industry.  The O’Dwyer’s newsletter ranks Crosby as the 15th largest independent Healthcare PR firm in the nation.

http://crosbymarketing.com/news/healthcare-work-takes-17-marketing-awards/

Crosby Marketing Communications, one of the Mid-Atlantic region’s leading agencies, has added Tim Staines as a Digital Integration Supervisor and Alexx Weincek as a Digital Artist.

As a Digital Integration Supervisor, Staines will develop online marketing programs for clients that include search, email and social media channels.  Prior to joining Crosby, Staines served as a Senior eMarketing specialist with Maxim Healthcare Services.  His digital marketing career began with Ephricon Web Marketing as a Search Marketing Manager.

Alexx Weincek will help bring clients’ projects to life across a variety of platforms as a Digital Artist.  His work will include producing online display ads, video content, websites and mobile applications. Weincek comes to Crosby from Integrated Designs Corporation.

“Tim and Alexx add new depth to our digital capabilities,” said Raymond Crosby, President and CEO of Crosby.  “They will round out our ability to seamlessly meet clients’ digital needs, from strategic planning and technical development to online analytics.”

http://crosbymarketing.com/news/crosby-adds-two-digital-staff/

Four college students are learning about real-world agency life this summer through internships with Crosby Marketing Communications, one of the Mid-Atlantic region’s leading agencies.

“This is a diverse, talented group of young people who will learn a lot from our team, while also bringing some great youthful energy to our collaborative environment,” said agency president Raymond Crosby. “We’re proud to help mentor future leaders in our field.”

The interns include:

Anna Butler, a Media major at the University of Virginia. She will be rotating throughout various departments at Crosby, including Connections Planning, Public Relations and Integration Management.

Dennis DuLaney is majoring in Communication Studies – Public Relations at James Madison University and minoring in Human Resources Development and Sports Communications. He will be working with the agency’s Connections Planning department, which handles media planning and buying.

Gabrielle (“Gabby”) Gaudet has a double major in Mass Communications and Design Studies at Towson University. She will be working on design projects with Crosby’s creative team.

Abebe (“A.B.”) Kebede is a recent graduate of the University of Virginia with a double major in politics and history. He was also a senior advertising assistant at The Cavalier Daily and a program officer for Africa Humanitarian Action. He will support Crosby’s integration management teams in implementing marketing and public outreach programs.

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Social Marketing and Advocacy. The company’s mission of Inspiring Actions That Matter^™ helps clients make a positive impact for individuals, families, communities and society as a whole. 

http://crosbymarketing.com/news/summer-internships-for-students/

Have you discovered or been a longtime fan of TED talks? Since 1984, the non-profit TED (originally for Technology, Entertainment, Design) has brought together the world’s thinkers and do-ers at annual conferences to share their “ideas worth spreading.”

TED’s presenters, who have ranged from T. Boone Pickens to U.S. Poet Laureate Billy Collins, Jane Goodall to Al Gore, each have had 18 minutes to present the talk of their lives. The results are inspiring, entertaining, and sometimes just jaw-dropping.

Now, the conversation is coming to the Eastern Shore, with TEDxChesterRiver.

The event will be held Saturday, June 30, at Washington College in Chestertown, Maryland, from 1:00 to 6:30 at the Gibson Center for the Arts. TEDxChesterRiver will be a combination of twelve live speakers, performances and selected recorded TED talks on a wide range of subjects — all fostering learning, inspiration, and provoking conversations that matter.

Just of few of the twelve scheduled, live speakers include former Congressman Wayne Gilchrest, Paul Reed Smith of PRS Guitars, Chesapeake Bay chef and author John Shields, Gabrielle Tayac from the Smithsonian’s National Museum of the American Indian, Carol Christian from the Space Telescope Science Institute, professors and leaders from Washington College, and more. A full list of scheduled speakers can be found at TEDxChesterRiver.com/speakers.

The theme for the inaugural TEDxChesterRiver is “Where We Belong.” We’ll be exploring everything from our place in the universe, to new approaches for learning about our world, to where we belong among the animal species – even the “why” of setting records for solo sailing adventures.

With TEDxChesterRiver, Maryland’s Eastern Shore joins a global community of TED and TEDx events. “TEDx events like ours are independently organized, but licensed by TED, and follow in the TED tradition of ‘riveting talks by remarkable people’,” says the event’s organizer, Elise Kolaja, who is a creative director at Crosby Marketing Communications. “My goal for TEDxChesterRiver is to become a way for our entire community to come together for a fascinating afternoon.” 

Tickets for the event are available at the TEDxChesterRiver.com website, and are $30 per person. The ticket price will include a beverage break and a happy hour reception. A limited number of tickets are available, so early registration is encouraged.  For exciting past TED talks, please treat yourself to a visit to TED.com.

Crosby Marketing Communications, one of the Mid-Atlantic region’s leading agencies, is providing financial and in-kind support for TEDxChesterRiver to make this a meaningful event for the community. Crosby provides integrated advertising, public relations, social media and digital marketing services. The company’s mission of Inspiring Actions That Matter™ helps clients positively impact people’s lives and contribute to the greater good.

TEDxChesterRiver

1 to 6:30 p.m. • June 30, 2012 • Gibson Center for the Arts

Washington College, Chestertown, MD 21620

To register:  TEDxChesterRiver.com

http://crosbymarketing.com/news/tedx-chesterriver-ideas-worth-spreading-comes-to-chestertown-june-30th/

ANNAPOLIS, Md. (June 7, 2012) – Crosby Marketing Communications has been named one of the country’s top public relations firms by leading industry publication O’Dwyer’s.

O’Dwyer’s ranked Crosby as the 45th Largest Independent PR Firm with Major U.S. Operations. Additionally, Crosby ranks as the 12th Largest Healthcare PR firm, and number six on the list of Washington, D.C.-based PR Firms. Crosby is the only Maryland-based agency recognized on O’Dwyer’s list.

The annual industry ranking is known for its credibility as all entrants must submit detailed financial information verified by their accounting firms.

“We are proud of this ranking among an elite group of agencies from across the country,” said Raymond Crosby, President and CEO of Crosby. “It is a strong testament to our public relations and integrated marketing capabilities to build our clients’ brands across today’s complex media channels.”

Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, and Social Marketing & Advocacy. The company’s mission of Inspiring Actions That Matter™ helps clients positively impact people’s lives and contribute to the greater good.

http://crosbymarketing.com/news/top-independent-pr-firms/

Annapolis, Md. (May 23, 2012) – Jeff Rosenberg, Vice President at Crosby Marketing Communications, has been appointed to the Advisory Board of the Journalism Center on Children & Families (JCCF) at the University of Maryland’s Philip Merrill College of Journalism.

Rosenberg, who leads Crosby’s Social Marketing & Advocacy practice, will serve a two-year term on the Advisory Board. The Center aims to inspire and recognize exemplary reporting about children and families, especially the disadvantaged.  It offers training opportunities, instruction and resources for journalists tackling challenging and overlooked topics, in addition to awarding the prestigious Casey Medals for Meritorious Journalism.

At Crosby, Rosenberg provides high-level strategic communications guidance to government agencies and leading nonprofit organizations and foundations. A former Communications Director at the U.S. Department of Health and Human Services, he has extensive experience developing and managing social marketing programs, multicultural campaigns and community-based strategic partnerships. He holds a Masters in Social Work from the University of Maryland.

“Jeff is an expert in communications who has worked directly with disadvantaged children and families, including managing large federal programs such as Head Start. It’s a rare combination of experience that will benefit the Center,” said Julie Drizin, Director of JCCF.  “We look forward to his guidance and counsel.”

More information about JCCF can be found at http://www.journalismcenter.org.

Crosby Marketing provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government and Social Marketing & Advocacy. The company’s mission of Inspiring Actions That Matter^™  helps clients positively impact people’s lives and contribute to the greater good. 

http://crosbymarketing.com/news/jeff-rosenberg-appointed-to-journalism-center-board/

Annapolis, Md. (April 16, 2012) –  Crosby Marketing Communications, one of the Mid-Atlantic region’s leading agencies, announced today that Lee Gatchel has joined the firm as Digital Creative Director. He brings a dual focus to Crosby: pushing creative and technological boundaries to enhance the online user experience while meeting client marketing objectives.  He will oversee the development of large-scale websites, online advertising campaigns, digital/marketing tools and mobile applications.

Before joining Crosby, Gatchel served as the Director of User Experience at Baltimore’s Carton Donofrio Partners. He has worked with leading agencies on both coasts, from Ammirati Puris Lintas in Manhattan to Real Branding in San Francisco.  Over the course of his career, he has led online advertising campaigns and built websites for such leading brands as General Motors, UPS, Gillete and Lipton.

Gatchel’s work has been regularly celebrated with industry awards, from earning Best of Show in regional Addy competitions to receiving national recognition by ad:Tech for his innovative use of advergaming for Lipton.

Crosby Marketing provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government and Social Marketing and Advocacy. The company’s mission of Inspiring Actions That Matter^™  helps clients positively impact people’s lives and contribute to the greater good.

http://crosbymarketing.com/news/lee-gatchel-joins-crosby-marketing-as-digital-creative-director/

ANNAPOLIS, Md. (April 10, 2012) –  Crosby Marketing Communications, one of the Mid-Atlantic region’s leading agencies, announced today that Peter Gladstone has joined the firm as Vice President, Director of Integration Management.  He will lead agency teams in developing strategic insights and fully integrating marketing programs that drive client success.

During his career, Gladstone has worked with some of the country’s leading agencies, beginning with Doyle Dane Berbach Advertising in New York and most recently with Carton Donofrio Partners in Baltimore. He has applied his skills to a variety of categories on brands such as Marriott, Procter & Gamble, EverBank, Walden University, United Way and the Go RVing initiative.  He also led the agency team that launched DeWALT Power Tools, recognized as one of the greatest successes ever in the hardware category and utilized as a Harvard Business School case study.

“Peter is skilled at breaking down complex marketing challenges,” said Raymond Crosby, President and CEO of Crosby.  “He will help bring all the right Crosby resources to the table to collaborate and create client programs that deliver the desired results.”

Crosby Marketing provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, and Social Marketing and Advocacy. The company’s mission of Inspiring Actions That Matter^™  helps clients positively impact people’s lives and contribute to the greater good.

http://crosbymarketing.com/news/peter-gladstone-to-lead-integration-management-at-crosby-marketing/

Annapolis, Md. (February 7, 2011) – Crosby Marketing Communications, one of the Mid-Atlantic region’s leading agencies, announced today that Jeff Rosenberg has joined the firm as Vice President. He will lead the agency’s Social Marketing & Advocacy practice, which focuses on helping nonprofit, government, faith-based and advocacy organizations Inspire Actions That Matter™.  In addition, he will help manage day-to-day operations in Crosby’s Washington, D.C., office.

Rosenberg, a former Communications Director for the U.S. Department of Health and Human Services (HHS), has worked for more than 25 years with nonprofits and federal agencies such as the U.S. Department of Education, National Fund for Workforce Solutions, and The Hitachi Foundation.  Most recently, he was president of Rosenberg Communications, a firm he founded and led for 16 years prior to joining Levick Strategic Communications, where he served as Senior Vice President. Rosenberg holds a Masters in Social Work from the University of Maryland. 

“Jeff has invaluable experience developing national public education and outreach campaigns that address some of the most salient health, family and social issues of our times,” said Raymond Crosby, President and CEO of Crosby.  “His leadership will be essential in guiding and growing our Social Marketing & Advocacy practice and helping our clients make a positive difference.”

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Social Marketing & Advocacy.  With offices in Annapolis, Md., and Washington, D.C., the firm serves a variety of clients, including the USDA, EPA ENERGY STAR program, Kaiser Permanente, Catholic Relief Services and the Vietnam Veterans of America.  

http://crosbymarketing.com/news/crosby-hires-jeff-rosenberg-to-lead-social-marketing-advocacy-practice/

Annapolis, Md. (January 11, 2012) – Crosby Marketing Communications, one of the Mid-Atlantic region’s leading agencies, announced today that Kerry McHugh has joined the firm as an Integration Manager.

McHugh will help manage Crosby’s work on behalf of the EPA’s ENERGY STAR program, which offers businesses and consumers energy-efficient solutions to decrease energy consumption, save money and help protect the environment. 

McHugh joins Crosby from Carton Donofrio Partners in Baltimore, MD, where she served clients including Calvert Investments, Guardian Industries and ITT Defense. Prior to that, she was a sales and marketing coordinator at Osprey Publishing in New York.

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Social Marketing & Advocacy. The firm has offices in Annapolis, Md., and Washington, D.C. 

http://crosbymarketing.com/news/crosby-hires-kerry-mchugh-as-new-integration-manager/