Annapolis, Md. (December 7, 2011) — The United States Department of Agriculture (USDA), Animal and Plant Health Inspection Service, has selected Crosby Marketing Communications and CarrotNewYork to expand the reach of its “Hungry Pests” public education campaign.

Originally launched in California, the “Hungry Pests” initiative calls attention to several invasive pests that threaten America’s agriculture, forests and other natural resources. The campaign encourages people to change behaviors that contribute to the spread of destructive pests. Crosby and CarrotNewYork will work to expand the outreach program nationwide, initially focusing on twelve states considered at highest risk for the introduction or spread of certain invasive pests. Those states include: California, Florida, Georgia, Illinois, Michigan, Minnesota, New York, North Carolina, Ohio, Pennsylvania, Texas and Washington.

Crosby and CarrotNewYork will use a mix of public service campaigns, publicity, social media and online engagement strategies to reach consumers, businesses and specialized audiences such as gardeners and outdoor enthusiasts. Crosby has worked with the USDA on public awareness campaigns surrounding invasive pests for seven years.

CarrotNewYork (formerly JMH Education) creates education programs that give children, youth, parents and seniors the knowledge they can use to make a positive life-long change. Delivered via respected education and community influencers, CarrotNewYork programs inspire a shift toward healthy behaviors. For more information, visit www.carrotnewyork.com.

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government, and Advocacy & Social Marketing. The firm has offices in Annapolis, Md., and Washington, D.C. For more information, visit www.crosbymarketing.com.

http://crosbymarketing.com/news/crosby-carrotnewyork-tapped-to-promote-usdas-hungry-pests-initiative/

Annapolis, Md. (October 20, 2011) – This week, Crosby Marketing Communications, in partnership with the National Association of Broadcasters (NAB), TV Access and Nielsen, hosted “Powerful PSAs,” a symposium focused on sharing best practices for developing successful Public Service Announcement (PSA) campaigns.

The event, which took place at the NAB headquarters in Washington, D.C., brought together more than 120 of the most prominent broadcasters and communication executives from government and nonprofit organizations.  These thought-leaders shared insights on creative and distribution strategies for effective PSA programs, and what the future holds.

Joel Machak, Crosby’s Executive Creative Director, was a panel speaker on developing “Powerful Creative” and offered lessons learned from Crosby’s long history of producing award-winning PSAs. Other panelists included leaders from Beasley Broadcast Group, Black Entertainment Network, Braun Film & Video, Nielsen, USA Network, WBAL-TV, and WUSA9.  

“Public service campaigns are invaluable, cost-effective ways for organizations to shed light on important issues, causes and ideas that matter in our communities and society,” says Raymond Crosby, President and CEO of Crosby Marketing. “We were excited to help bring together some of the best creative thinkers and producers in the industry.”

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Social Marketing & Advocacy. The firm has offices in Annapolis, Md., and Washington, D.C.  

http://crosbymarketing.com/news/crosby-sponsors-%e2%80%9cpowerful-psas%e2%80%9d-symposium-with-national-association-of-broadcasters/

Annapolis, Md. (October 12, 2011) – Crosby Marketing Communications received an award for outstanding Sales and Marketing at the Comcast Business Class Hall of Fame Awards, an annual event hosted by the Annapolis and Anne Arundel County Chamber of Commerce.

Crosby received the award for its work with the United States Department of Agriculture (USDA) to increase awareness about the Emerald Ash Borer beetle – an invasive insect that is destroying the nation’s ash trees.  The award recognized Crosby for developing a highly impactful campaign that used a mix of public relations, social media and digital marketing strategies to reach audiences in 14 priority states.  

The Annapolis and Anne Arundel County Chamber of Commerce host the award ceremony every year to celebrate the region’s top business leaders.

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Advocacy/Social Marketing.  The firm has office in Annapolis, Md., and Washington, D.C

http://crosbymarketing.com/news/crosby-receives-award-for-outstanding-sales-and-marketing/

Annapolis, Md. (October 4, 2011) — Vietnam Veterans of America (VVA) has selected Crosby Marketing Communications to create and launch a new website and online promotions for its clothing and household goods donation services, a critical source of funding for the advocacy association.

Crosby will redesign and reposition VVA’s ClothingDonations.org website to be the premiere online destination for people who want to organize their lives through the donation of household goods and clothing. Additionally, Crosby will work with the not-for-profit organization to promote the site via social media, publicity and other digital communications.

“We recognize that the funds generated from the donation services are vital to helping Vietnam Veterans of America provide programs that are essential to all veterans and their families,” said Raymond Crosby, president of Crosby Marketing.  “Working on behalf of those who have served our country is an honor for all of us at Crosby.”

Vietnam Veterans of America (VVA) is the nation’s only congressionally chartered veterans service organization dedicated to the needs of Vietnam-era veterans and their families.  VVA’s founding principle is “Never again will one generation of veterans abandon another.”

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government, and Advocacy & Social Marketing. The firm has offices in Annapolis, Md., and Washington, D.C.  

http://crosbymarketing.com/news/vietnam-veterans-of-america-selects-crosby-to-expand-online-presence/

Annapolis, Md. (September 28, 2011) – Crosby Marketing Communications, one of the Mid-Atlantic region’s leading agencies, announced tody that Darise Deal has joined the firm as a Senior Integration Manager.

Deal will lead efforts to implement strategic communications campaigns for the Health Resources and Services Administration that encourage consumers to register as organ donors, particularly those within the Hispanic, African American and 50-plus communities. She will also manage media relations programs for clients that call attention to a variety of health issues and social causes.

“Darise has a wealth of experience in public education campaigns and multi-cultural outreach efforts that make her a great addition to our team in serving government agencies and advocacy organizations,” said Crosby president Raymond Crosby.

Deal joins Crosby from Hager Sharp Inc. in Washington, D.C., where she implemented social marketing strategies for a national public education campaign developed for the National Institutes of Health and the Centers for Disease Control and Prevention. Prior to that, she worked for Equals Three Communications, where she coordinated media relations and community outreach efforts, planned special events and conducted research for clients such as Microsoft, the National Urban League and the Sickle Cell Disease Association of America.

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Social Marketing & Advocacy. The firm has offices in Annapolis, Md., and Washington, D.C. For more information, visit www.crosbymarketing.com.

http://crosbymarketing.com/news/crosby-adds-new-senior-integration-manager-darise-deal/

ANNAPOLIS, MD (September 26, 2011) – Crosby Marketing Communications received four Thoth awards at a recent event sponsored by the National Capital Chapter of the Public Relations Society of America.   

“It’s an honor to have our peers recognize our programs for their creativity and measurable results,” said Crosby President Raymond Crosby.  The agency received:

• First Place in Online Communications for ShorterERWait.com, an innovative online and mobile application for St. Joseph’s Medical Center that allows prospective patients to check the hospital’s emergency room (ER) wait time in real time.
• First place in Public Service Announcements for “Save our Citrus,” a program developed for the United States Department of Agriculture to help stop the spread of citrus greening.
• First place in Websites for ForYourMarriage.org, a website developed for the United States Conference of Catholic Bishops.

• Certificate of Excellence in Brochures for the “Live Vibrant” sales brochure developed for Brightview Senior Living.

 

Presented annually, PRSA’s Thoth awards pay tribute to talent, creativity and innovation in public relations and communications programs in the Washington, D.C., metropolitan area.

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Advocacy/Social Marketing.  The firm has office in Annapolis, Md., and Washington, D.C.  For more information, visit www.crosbymarketing.com.

http://crosbymarketing.com/news/crosby-wins-four-prsa-national-capital-chapter-%e2%80%98thoth%e2%80%99-awards/

Annapolis, Md. (September 21, 2011) – Crosby Marketing Communications, one of the Mid-Atlantic region’s leading agencies, announced today that Steve Hasler has joined the agency as an Integration Director. He will take a lead role in managing integrated marketing programs for clients, including St. Joseph Medical Center and ACTS Retirement-Life Communities. 

Hasler brings twenty years of experience in strategic marketing management, particularly in the healthcare field.  Prior to joining Crosby, he was a Senior Account Leader at Carton Donofrio in Baltimore Md., and Vice President at MGH in Owings Mills, Md.  Prior to that, he was a Vice President at BeaconFey, a boutique marketing firm specializing in healthcare.  His past clients have included Sheppard Pratt Hospital, Suburban Hospital, St. Agnes Hospital and Adventist Health Care.  

“Steve has strong insights into today’s health care consumer and the entire continuum of health services and options,” said Raymond Crosby, President and CEO of Crosby.  “He is a great addition to our Healthcare Practice.” 

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Social Marketing & Advocacy.  The firm has billings of $58 million and offices in Annapolis, Md., and Washington, D.C.  For more information, visit www.crosbymarketing.com.

http://crosbymarketing.com/news/crosby-adds-new-integration-director-steve-hasler/

ANNAPOLIS, Md. (August 10, 2011) – Crosby Marketing Communications has received three Telly Awards for a public service announcement (PSA) created to support “Save our Citrus,” a campaign developed on behalf of the United States Department of Agriculture to help stop the spread of deadly citrus plant diseases.

Crosby won a Silver Telly in public service and two Bronze Tellys in animation and visual effects for the “Citrus Pinball,” television PSA. The PSA features an animated, pinball game that emphasizes the destruction that results from moving citrus fruit and plant material.

The Telly Awards is an international award program honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest in video, film production and web commercials. This year’s Telly Awards Program received more than 11,000 entries from 50 states and five continents, making it one of the program’s most competitive seasons.

“We are honored to have our creative work recognized with these awards,” said Raymond Crosby, President and CEO of Crosby Marketing. “But the real satisfaction comes from knowing that millions of people are seeing our PSA, and taking action to help stop the spread of citrus disease.”

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Advocacy/Social Marketing. The firm has billings of $58 million and offices in Annapolis, Md., and Washington, D.C. For more information, visit www.crosbymarketing.com.

http://crosbymarketing.com/news/crosby-wins-three-telly-awards-for-usda-%e2%80%9ccitrus-pinball%e2%80%9d-public-service-announcement/

Annapolis, Md. (July 20, 2011) – Crosby Marketing Communications, one of the Mid-Atlantic region’s leading agencies, announced the expansion of its digital creative and technical team with the addition of Senior Visual Designer Maribel Costa and Web Developer Robert Fletcher.

Maribel Costa brings more than 19 years of web and multimedia design experience to Crosby and will play a lead role in planning and creating online user experiences. She previously served as an Interactive Art Director for Fathom Creative in Washington, D.C.

Robert Fletcher brings more than 10 years of experience to Crosby as a Web Developer and will create a wide variety of online destinations and applications, using a broad array of development platforms and programming languages. Before joining Crosby, he was a Web Developer for Carton Donofrio in Baltimore, Md.

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Social Marketing & Advocacy. The firm has billings of $58 million and offices in Annapolis, Md., and Washington, D.C. For more information, visit www.crosbymarketing.com.

http://crosbymarketing.com/news/crosby-adds-new-web-developer-and-senior-visual-designer/

ANNAPOLIS, Md. (June 27, 2011) – Crosby Marketing Communications received 5 Best in Maryland Awards at a recent event sponsored by the Maryland Chapter of the Public Relations Society of America (PRSA).

“We are honored to be recognized by our peers for these programs, that demonstrate superior creativity and results,” said Crosby President Raymond Crosby. The agency received:

• The Best in Maryland Award in Interactive online for ShorterERWait.com, an innovative online and mobile application for St. Joseph’s Medical Center that allows prospective patients to check the hospital’s emergency room (ER) wait time in real time.

• The Best in Maryland Award in Electronic/Multimedia Collateral for the “Live Vibrant” electronic flipbook developed for Brightview Senior Living.

• An Award in Excellence for Integrated Marketing Communications for the “Promise” campaign, developed for the USDA to help stop the spread of the Emerald Ash Borer beetle.

• An Award in Excellence in Public Service Announcements for “Save our Citrus,” a program developed for the USDA to help stop the spread of citrus greening.

• An Award in Excellence in Print Collateral for “Live Vibrant” print materials developed for Brightview Senior Living.

Presented annually, the Maryland Chapter of PRSA’s Best in Maryland Awards pay tribute to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

http://crosbymarketing.com/news/crosby-wins-5-prsa-best-in-maryland-2011-awards/

ANNAPOLIS, Md. (June 20, 2011) – Crosby Marketing Communications recently received two Aster Awards for excellence in medical marketing. The Aster Awards recognize exemplary work by healthcare organizations and advertising agencies from across the nation and world. Crosby received:

• A Gold Award in the Service Line/Emergency category for shorterERwait.com, an innovative online and mobile application for St. Joseph’s Medical Center that allows prospective patients to check the hospital’s emergency room (ER) wait time in real time.

• A Silver Award in the Internal Advertising Campaign category for Mission Forward, a campaign designed to inspire employee pride and celebrate the commitment and service of the St. Joseph’s Medical Center physicians, nurses and staff.

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Advocacy/Social Marketing. The firm has billings of $58 million and offices in Annapolis, Md., and Washington, D.C. For more information, visit www.crosbymarketing.com.

http://crosbymarketing.com/news/3179/

Crosby Marketing Communications, one of the Mid-Atlantic region’s leading agencies, announced today that Scott Rasmussen has joined the agency as a Creative Director. Rasmussen brings more than 30 years of experience to Crosby’s creative team. Before joining Crosby, he served as Executive Creative Director and Executive Vice President of Carton Donofrio Partners in Baltimore, MD. Prior to that, he was Creative Director and Executive Vice President of Temerlin McClain in Dallas, TX. His roster of clients has included Johns Hopkins Medicine, the U.S Department of Health and Human Services, Blue Cross/Blue Shield, PBS, Edison Electric Institute, Sylvan Learning and more. “Scott has deep experience in categories such as healthcare, energy services and advocacy that fit perfectly with our agency focus,” said Raymond Crosby, President and CEO of Crosby. “He is a seasoned creative thinker, leader and mentor who will bring a fresh perspective to our work for clients.”

http://crosbymarketing.com/news/crosby-adds-scott-rasmussen-as-creative-director/

Alfred Knight Awards Received for Work with St. Joseph’s Medical Center and Kaiser Permanente

ANNAPOLIS, Md. – Crosby Marketing Communications received four awards at the recent Alfred Knight Awards competition sponsored by the Maryland Society for Healthcare Strategy and Market Development. The annual awards program honors the best health care marketing and communications campaigns conducted in Maryland. Crosby received more awards than any other agency.

Crosby received:

• An Award of Excellence in Hot Topics/New Product Launches for shorterERwait.com, an innovative online and mobile application for St. Joseph’s Medical Center.

• An Award of Excellence in Integrated Marketing for promoting shorterERwait.com.

• An Award of Excellence in Integrated Marketing for promoting Kaiser Permanente’s “Bridge Program,” an affordable health plan to help those temporarily out of work or without health insurance to “bridge the gap.”

• An Award of Merit in Brochures for St. Joseph’s Medical Center’s Cancer Institute.

The awards program is named in honor of former Maryland Society for Healthcare Strategy and Market Development President Alfred J. Knight Jr.

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Advocacy/Social Marketing. The firm has billings of $58 million and offices in Annapolis, Md., and Washington, D.C.

http://crosbymarketing.com/news/2011-alfred-knight-awards/