The chief responsibilities of the Search Marketing Manager role are to:

• Lead significant paid search engagements with key clients from concept to execution.
• Evaluate the potential role of SEM within client’s business model; discover and present new opportunities in a precise, convincing manner.
• Shepherd client’s total SEM efforts – keyword development, competitive research, account setup, bid management, on-site optimization, and performance reporting.
• Organize large amounts of quantitative data into relevant and compelling takeaways for stakeholders. Summarize findings to capture key learnings and support clear and compelling recommendations.
• Work with client and agency team members to define success metrics.
• Assist in continuously improving processes for collecting campaign performance data.
• Regularly inform team members about online marketing trends, techniques or technologies that are relevant to our client base. 
• Cultivate strong client relationships by providing trusted, strategic counsel on SEM matters.

Desired Skills & Experience

• 2-4 years experience primarily managing SEM campaigns and proving their ROI through conversion analysis
• Expert user of Google advertiser products including AdWords, Analytics, Website Optimizer, Trends, Webmaster Tools, Ad Planner, etc.
• Familiarity with and understanding of bid-management tools and third-party ad servers
• Proven experience with organizing, analyzing and presenting large amounts of campaign performance data
• “New media” user and enthusiast
• Unmatched conscientiousness in producing high-quality work
• Tenacious work ethic
• Above average presentation and written communication skills
• Ability to “connect the dots” and identify potential issues, as well as solve problems quickly and independently

Crosby is one of the country’s leading integrated marketing agencies focused on Inspiring Actions that Matter^TM. We’re driven to help our government, healthcare and advocacy clients inspire actions that will have a positive impact on people’s lives. When you join our team, we offer generous benefits, bonus and profit sharing opportunities. Our headquarters are in Annapolis, MD and we also have offices in Bethesda, just outside of Washington, DC.

To apply, please send a resume to webjobs-at-crosbymarketing-dot-com.

Before joining Crosby, Gatchel served as the Director of User Experience at Baltimore’s Carton Donofrio Partners. He has worked with leading agencies on both coasts, from Ammirati Puris Lintas in Manhattan to Real Branding in San Francisco.  Over the course of his career, he has led online advertising campaigns and built websites for such leading brands as General Motors, UPS, Gillete and Lipton.

Gatchel’s work has been regularly celebrated with industry awards, from earning Best of Show in regional Addy competitions to receiving national recognition by ad:Tech for his innovative use of advergaming for Lipton.

Crosby Marketing provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government and Social Marketing and Advocacy. The company’s mission of Inspiring Actions That Matter^™  helps clients positively impact people’s lives and contribute to the greater good.

During his career, Gladstone has worked with some of the country’s leading agencies, beginning with Doyle Dane Berbach Advertising in New York and most recently with Carton Donofrio Partners in Baltimore. He has applied his skills to a variety of categories on brands such as Marriott, Procter & Gamble, EverBank, Walden University, United Way and the Go RVing initiative.  He also led the agency team that launched DeWALT Power Tools, recognized as one of the greatest successes ever in the hardware category and utilized as a Harvard Business School case study.

“Peter is skilled at breaking down complex marketing challenges,” said Raymond Crosby, President and CEO of Crosby.  “He will help bring all the right Crosby resources to the table to collaborate and create client programs that deliver the desired results.”

Crosby Marketing provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, and Social Marketing and Advocacy. The company’s mission of Inspiring Actions That Matter^™  helps clients positively impact people’s lives and contribute to the greater good.

Rosenberg, a former Communications Director for the U.S. Department of Health and Human Services (HHS), has worked for more than 25 years with nonprofits and federal agencies such as the U.S. Department of Education, National Fund for Workforce Solutions, and The Hitachi Foundation.  Most recently, he was president of Rosenberg Communications, a firm he founded and led for 16 years prior to joining Levick Strategic Communications, where he served as Senior Vice President. Rosenberg holds a Masters in Social Work from the University of Maryland. 

“Jeff has invaluable experience developing national public education and outreach campaigns that address some of the most salient health, family and social issues of our times,” said Raymond Crosby, President and CEO of Crosby.  “His leadership will be essential in guiding and growing our Social Marketing & Advocacy practice and helping our clients make a positive difference.”

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Social Marketing & Advocacy.  With offices in Annapolis, Md., and Washington, D.C., the firm serves a variety of clients, including the USDA, EPA ENERGY STAR program, Kaiser Permanente, Catholic Relief Services and the Vietnam Veterans of America.  

Annapolis, Md.

McHugh will help manage Crosby’s work on behalf of the EPA’s ENERGY STAR program, which offers businesses and consumers energy-efficient solutions to decrease energy consumption, save money and help protect the environment. 

McHugh joins Crosby from Carton Donofrio Partners in Baltimore, MD, where she served clients including Calvert Investments, Guardian Industries and ITT Defense. Prior to that, she was a sales and marketing coordinator at Osprey Publishing in New York.

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Social Marketing & Advocacy. The firm has offices in Annapolis, Md., and Washington, D.C. 

Originally launched in California, the “Hungry Pests” initiative calls attention to several invasive pests that threaten America’s agriculture, forests and other natural resources. The campaign encourages people to change behaviors that contribute to the spread of destructive pests. Crosby and CarrotNewYork will work to expand the outreach program nationwide, initially focusing on twelve states considered at highest risk for the introduction or spread of certain invasive pests. Those states include: California, Florida, Georgia, Illinois, Michigan, Minnesota, New York, North Carolina, Ohio, Pennsylvania, Texas and Washington.

Crosby and CarrotNewYork will use a mix of public service campaigns, publicity, social media and online engagement strategies to reach consumers, businesses and specialized audiences such as gardeners and outdoor enthusiasts. Crosby has worked with the USDA on public awareness campaigns surrounding invasive pests for seven years.

CarrotNewYork (formerly JMH Education) creates education programs that give children, youth, parents and seniors the knowledge they can use to make a positive life-long change. Delivered via respected education and community influencers, CarrotNewYork programs inspire a shift toward healthy behaviors. For more information, visit www.carrotnewyork.com.

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government, and Advocacy & Social Marketing. The firm has offices in Annapolis, Md., and Washington, D.C. For more information, visit www.crosbymarketing.com.

The event, which took place at the NAB headquarters in Washington, D.C., brought together more than 120 of the most prominent broadcasters and communication executives from government and nonprofit organizations.  These thought-leaders shared insights on creative and distribution strategies for effective PSA programs, and what the future holds.

Joel Machak, Crosby’s Executive Creative Director, was a panel speaker on developing “Powerful Creative” and offered lessons learned from Crosby’s long history of producing award-winning PSAs. Other panelists included leaders from Beasley Broadcast Group, Black Entertainment Network, Braun Film & Video, Nielsen, USA Network, WBAL-TV, and WUSA9.  

“Public service campaigns are invaluable, cost-effective ways for organizations to shed light on important issues, causes and ideas that matter in our communities and society,” says Raymond Crosby, President and CEO of Crosby Marketing. “We were excited to help bring together some of the best creative thinkers and producers in the industry.”

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Social Marketing & Advocacy. The firm has offices in Annapolis, Md., and Washington, D.C.  

Crosby received the award for its work with the United States Department of Agriculture (USDA) to increase awareness about the Emerald Ash Borer beetle – an invasive insect that is destroying the nation’s ash trees.  The award recognized Crosby for developing a highly impactful campaign that used a mix of public relations, social media and digital marketing strategies to reach audiences in 14 priority states.  

The Annapolis and Anne Arundel County Chamber of Commerce host the award ceremony every year to celebrate the region’s top business leaders.

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Advocacy/Social Marketing.  The firm has office in Annapolis, Md., and Washington, D.C

Crosby will redesign and reposition VVA’s ClothingDonations.org website to be the premiere online destination for people who want to organize their lives through the donation of household goods and clothing. Additionally, Crosby will work with the not-for-profit organization to promote the site via social media, publicity and other digital communications.

“We recognize that the funds generated from the donation services are vital to helping Vietnam Veterans of America provide programs that are essential to all veterans and their families,” said Raymond Crosby, president of Crosby Marketing.  “Working on behalf of those who have served our country is an honor for all of us at Crosby.”

Vietnam Veterans of America (VVA) is the nation’s only congressionally chartered veterans service organization dedicated to the needs of Vietnam-era veterans and their families.  VVA’s founding principle is “Never again will one generation of veterans abandon another.”

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government, and Advocacy & Social Marketing. The firm has offices in Annapolis, Md., and Washington, D.C.  

Annapolis, Md. (September 28, 2011) – Crosby Marketing Communications, one of the Mid-Atlantic region’s leading agencies, announced tody that Darise Deal has joined the firm as a Senior Integration Manager.

Deal will lead efforts to implement strategic communications campaigns for the Health Resources and Services Administration that encourage consumers to register as organ donors, particularly those within the Hispanic, African American and 50-plus communities. She will also manage media relations programs for clients that call attention to a variety of health issues and social causes.

“Darise has a wealth of experience in public education campaigns and multi-cultural outreach efforts that make her a great addition to our team in serving government agencies and advocacy organizations,” said Crosby president Raymond Crosby.

Deal joins Crosby from Hager Sharp Inc. in Washington, D.C., where she implemented social marketing strategies for a national public education campaign developed for the National Institutes of Health and the Centers for Disease Control and Prevention. Prior to that, she worked for Equals Three Communications, where she coordinated media relations and community outreach efforts, planned special events and conducted research for clients such as Microsoft, the National Urban League and the Sickle Cell Disease Association of America.

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Social Marketing & Advocacy. The firm has offices in Annapolis, Md., and Washington, D.C. For more information, visit www.crosbymarketing.com.