Rosenberg, a former Communications Director for the U.S. Department of Health and Human Services (HHS), has worked for more than 25 years with nonprofits and federal agencies such as the U.S. Department of Education, National Fund for Workforce Solutions, and The Hitachi Foundation.  Most recently, he was president of Rosenberg Communications, a firm he founded and led for 16 years prior to joining Levick Strategic Communications, where he served as Senior Vice President. Rosenberg holds a Masters in Social Work from the University of Maryland. 

“Jeff has invaluable experience developing national public education and outreach campaigns that address some of the most salient health, family and social issues of our times,” said Raymond Crosby, President and CEO of Crosby.  “His leadership will be essential in guiding and growing our Social Marketing & Advocacy practice and helping our clients make a positive difference.”

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Social Marketing & Advocacy.  With offices in Annapolis, Md., and Washington, D.C., the firm serves a variety of clients, including the USDA, EPA ENERGY STAR program, Kaiser Permanente, Catholic Relief Services and the Vietnam Veterans of America.  

Annapolis, Md.

McHugh will help manage Crosby’s work on behalf of the EPA’s ENERGY STAR program, which offers businesses and consumers energy-efficient solutions to decrease energy consumption, save money and help protect the environment. 

McHugh joins Crosby from Carton Donofrio Partners in Baltimore, MD, where she served clients including Calvert Investments, Guardian Industries and ITT Defense. Prior to that, she was a sales and marketing coordinator at Osprey Publishing in New York.

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Social Marketing & Advocacy. The firm has offices in Annapolis, Md., and Washington, D.C. 

Originally launched in California, the “Hungry Pests” initiative calls attention to several invasive pests that threaten America’s agriculture, forests and other natural resources. The campaign encourages people to change behaviors that contribute to the spread of destructive pests. Crosby and CarrotNewYork will work to expand the outreach program nationwide, initially focusing on twelve states considered at highest risk for the introduction or spread of certain invasive pests. Those states include: California, Florida, Georgia, Illinois, Michigan, Minnesota, New York, North Carolina, Ohio, Pennsylvania, Texas and Washington.

Crosby and CarrotNewYork will use a mix of public service campaigns, publicity, social media and online engagement strategies to reach consumers, businesses and specialized audiences such as gardeners and outdoor enthusiasts. Crosby has worked with the USDA on public awareness campaigns surrounding invasive pests for seven years.

CarrotNewYork (formerly JMH Education) creates education programs that give children, youth, parents and seniors the knowledge they can use to make a positive life-long change. Delivered via respected education and community influencers, CarrotNewYork programs inspire a shift toward healthy behaviors. For more information, visit www.carrotnewyork.com.

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government, and Advocacy & Social Marketing. The firm has offices in Annapolis, Md., and Washington, D.C. For more information, visit www.crosbymarketing.com.

The event, which took place at the NAB headquarters in Washington, D.C., brought together more than 120 of the most prominent broadcasters and communication executives from government and nonprofit organizations.  These thought-leaders shared insights on creative and distribution strategies for effective PSA programs, and what the future holds.

Joel Machak, Crosby’s Executive Creative Director, was a panel speaker on developing “Powerful Creative” and offered lessons learned from Crosby’s long history of producing award-winning PSAs. Other panelists included leaders from Beasley Broadcast Group, Black Entertainment Network, Braun Film & Video, Nielsen, USA Network, WBAL-TV, and WUSA9.  

“Public service campaigns are invaluable, cost-effective ways for organizations to shed light on important issues, causes and ideas that matter in our communities and society,” says Raymond Crosby, President and CEO of Crosby Marketing. “We were excited to help bring together some of the best creative thinkers and producers in the industry.”

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Social Marketing & Advocacy. The firm has offices in Annapolis, Md., and Washington, D.C.  

Crosby received the award for its work with the United States Department of Agriculture (USDA) to increase awareness about the Emerald Ash Borer beetle – an invasive insect that is destroying the nation’s ash trees.  The award recognized Crosby for developing a highly impactful campaign that used a mix of public relations, social media and digital marketing strategies to reach audiences in 14 priority states.  

The Annapolis and Anne Arundel County Chamber of Commerce host the award ceremony every year to celebrate the region’s top business leaders.

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Advocacy/Social Marketing.  The firm has office in Annapolis, Md., and Washington, D.C

Crosby will redesign and reposition VVA’s ClothingDonations.org website to be the premiere online destination for people who want to organize their lives through the donation of household goods and clothing. Additionally, Crosby will work with the not-for-profit organization to promote the site via social media, publicity and other digital communications.

“We recognize that the funds generated from the donation services are vital to helping Vietnam Veterans of America provide programs that are essential to all veterans and their families,” said Raymond Crosby, president of Crosby Marketing.  “Working on behalf of those who have served our country is an honor for all of us at Crosby.”

Vietnam Veterans of America (VVA) is the nation’s only congressionally chartered veterans service organization dedicated to the needs of Vietnam-era veterans and their families.  VVA’s founding principle is “Never again will one generation of veterans abandon another.”

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government, and Advocacy & Social Marketing. The firm has offices in Annapolis, Md., and Washington, D.C.  

Annapolis, Md. (September 28, 2011) – Crosby Marketing Communications, one of the Mid-Atlantic region’s leading agencies, announced tody that Darise Deal has joined the firm as a Senior Integration Manager.

Deal will lead efforts to implement strategic communications campaigns for the Health Resources and Services Administration that encourage consumers to register as organ donors, particularly those within the Hispanic, African American and 50-plus communities. She will also manage media relations programs for clients that call attention to a variety of health issues and social causes.

“Darise has a wealth of experience in public education campaigns and multi-cultural outreach efforts that make her a great addition to our team in serving government agencies and advocacy organizations,” said Crosby president Raymond Crosby.

Deal joins Crosby from Hager Sharp Inc. in Washington, D.C., where she implemented social marketing strategies for a national public education campaign developed for the National Institutes of Health and the Centers for Disease Control and Prevention. Prior to that, she worked for Equals Three Communications, where she coordinated media relations and community outreach efforts, planned special events and conducted research for clients such as Microsoft, the National Urban League and the Sickle Cell Disease Association of America.

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Social Marketing & Advocacy. The firm has offices in Annapolis, Md., and Washington, D.C. For more information, visit www.crosbymarketing.com.

“It’s an honor to have our peers recognize our programs for their creativity and measurable results,” said Crosby President Raymond Crosby.  The agency received:

• First Place in Online Communications for ShorterERWait.com, an innovative online and mobile application for St. Joseph’s Medical Center that allows prospective patients to check the hospital’s emergency room (ER) wait time in real time.
• First place in Public Service Announcements for “Save our Citrus,” a program developed for the United States Department of Agriculture to help stop the spread of citrus greening.
• First place in Websites for ForYourMarriage.org, a website developed for the United States Conference of Catholic Bishops.

• Certificate of Excellence in Brochures for the “Live Vibrant” sales brochure developed for Brightview Senior Living.

Presented annually, PRSA’s Thoth awards pay tribute to talent, creativity and innovation in public relations and communications programs in the Washington, D.C., metropolitan area.

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Advocacy/Social Marketing.  The firm has office in Annapolis, Md., and Washington, D.C.  For more information, visit www.crosbymarketing.com.

Hasler brings twenty years of experience in strategic marketing management, particularly in the healthcare field.  Prior to joining Crosby, he was a Senior Account Leader at Carton Donofrio in Baltimore Md., and Vice President at MGH in Owings Mills, Md.  Prior to that, he was a Vice President at BeaconFey, a boutique marketing firm specializing in healthcare.  His past clients have included Sheppard Pratt Hospital, Suburban Hospital, St. Agnes Hospital and Adventist Health Care.  

“Steve has strong insights into today’s health care consumer and the entire continuum of health services and options,” said Raymond Crosby, President and CEO of Crosby.  “He is a great addition to our Healthcare Practice.” 

Crosby provides integrated advertising, public relations, social media and interactive marketing services through specialized practices in Healthcare, Government and Social Marketing & Advocacy.  The firm has billings of $58 million and offices in Annapolis, Md., and Washington, D.C.  For more information, visit www.crosbymarketing.com.

• Expert knowledge of Flash (with ability to build animation in ActionScript 3)
• Extensive experience with HTML, CSS and JavaScript
• Working knowledge of rich-media online advertising (banner) development
• Well versed in web graphic production tools including Photoshop and Illustrator
• Online portfolio demonstrating these requirements.

Responsibilities:

• Be a contributing member on cross-functional creative teams
• Interpret creative concepts into digital files (flat and animation)
• Iterate interactive designs and create supporting assets according to approved look and feel.
• Stay current and help communicate interactive usability principles & best practices throughout Crosby
• Be proactive and solution oriented when facing complex challenges
• Thrive under deadlines in a fun, fast-paced environment

 
Company Description:
Crosby is one of the country’s leading integrated marketing agencies focused on Inspiring Actions that Matter^TM. We’re driven to help our government, healthcare and advocacy clients inspire actions that will have a positive impact on people’s lives. When you join our team, we offer generous benefits, bonus and profit sharing opportunities. Our headquarters are in Annapolis, MD and we also have offices in Bethesda, just outside of Washington, DC.
 
To apply, please email webjobs@crosbymarketing.com with your resume and a link to your online portfolio. No recruiters please – candidates only.