Bringing out the vibrant in retirement living.
Brightview Senior Living needed a new approach to help them stand out from the category’s sea of sameness. “Live Vibrant” resonated with seniors, their adult children and staff, as it both energized and helped their communities rise above the pack across 10 states.
One question says it: What have you done for your marriage today?
The Catholic Church wanted to create a PSA campaign in support of good marriages. We discovered that asking one simple question opened people’s eyes to the truth that it’s the little things that make all the difference. You’ve got your answer ready, right?
Finding the soft spot to lower the risk of heart disease.
Heart disease can be scary. But encouraging people to take a free online risk assessment shouldn’t be. We went straight to the heart – reminding people of their most important reasons to sign up. This positive approach for St. Joseph Medical Center won hearts and minds.
Saving America’s citrus with a high-scoring PSA campaign.
The USDA wanted help with diseases that threaten to wipe out America’s citrus. We needed to tell the public what to do: stop moving citrus plants. In just ten months, these award-winning PSAs scored more than $7 million in earned media, seven times the goal.
Reaching health seekers who are all thumbs.
Kaiser Permanente was looking to engage young health seekers. We created the Mobile Wellness Coach – daily opt-in tips that appear right on your cell phone. With radio, online, transit and newspaper ads, this campaign attracted all the right attention.
Sometimes changing the world takes real super heroes.
EPA’s ENERGY STAR® program wanted to create a PSA telling how it partnered with Boys and Girls Clubs of America to spread energy-saving ideas out into the community. We turned the real heroes of the story into, well, heroes.
Keeping teens
away from tobacco
blow by blow.
The Anne Arundel County Department of Health was looking for a smart way to connect with the digital teen. We created the “Don’t Blow It” smart phone app that demonstrates the effects of smoking. Are your lungs ready for a challenge?
