Advocacy & Social Marketing Practice

We’ve always believed that the power of communications can positively change people’s lives and society. For more than 35 years, we’ve been helping organizations with bold missions, ideas and causes to create real change. We call it Inspiring Actions That Matter.

  • We’re on the front lines with nonprofit, government, faith-based and advocacy groups tackling complex, challenging issues: Improving healthcare. Saving energy. Fighting poverty. Advancing education. Supporting human dignity and progress.
  • We are experienced working with a broad spectrum of diverse audience segments including minority, underserved, aging and other priority populations.
  • Through our award-winning public education campaigns and Public Service Announcements (PSAs), we have touched the lives of virtually everyone in America.
  • We are adept at telling compelling stories in all forms of media that touch the heart and make an emotional connection, knowing that the rational mind will follow.
  • At the outset of any program, we develop a communications framework driven by a deep understanding of the behavioral, economic, cultural and social forces that drive decision-making by our audience.
  • Beyond media, we find the most important connection points to reach our audiences where they live, work, play or worship—or through key influencers, advisors and community representatives who are trusted resources.
  • Our campaigns galvanize support from important stakeholder groups, strategic partners, NGOs, associations and other interest groups who can champion the cause, help affect policy decisions and carry our campaign message to their own constituents.
  • At Crosby, you will find a passionate group of kindred spirits who stand ready each day to help our clients fight the good fight.
  • Key clients served include:
    • Catholic Relief Services
    • Environmental Protection Agency’s ENERGY STAR Program
    • Minority Corporate Counsel Association
    • National Investment Center for Seniors Housing & Care
    • The Wallace Foundation
    • United States Conference of Catholic Bishops
    • Vietnam Veterans of America

To talk about our Advocacy & Social Marketing capabilities, contact Raymond Crosby at (410) 626-0805.

“We needed something that emotionally connected with PSA Directors and the general public. Crosby’s creative approach really struck a chord, and the results from the For Your Marriage PSA campaign have been outstanding.”

Patricia Ryan Garcia
Assistant Director, Project Management
Department of Communications
United States Conference of Catholic Bishops